Salomon
Where You Actually Want to Be.
Winner of the Merit Award at the 61st Annual Hatch Awards
We get it, sometimes it’s difficult to get away from the dreaded, “screen”. Work-life and home-life, computer screen and cell phone screen, it’s no secret where society spends most of its time.
Problem: Salomon wanted to produce a campaign aimed at leaving technology behind and encouraging a return to simplicity, a return to nature.
Solution: We revitalized the out-of-office message and displayed Salomon’s Hiking Shoes as the perfect vessel to transport you to a place you forgot you needed, a place without screens.
(Art Direction courtesy of Danielle Miller)
