HypoPARAthyroidism is a rare and complex disease. When the Parathyroid glands are damaged or removed, the body no longer has a way of balancing electrolytes like calcium, magnesium, and potassium; resulting in many debilitating symptoms.

Problem: HypoPARA has yet to receive the financial support and recognition it so desperately deserves.

Solution: The HypoPara Support & Advocacy group set their sights on raising awareness for the HypoPARA and medical community-alike.

We delivered a campaign designed to detail the many symptoms of HypoPARA while emphasizing its effect on everyday life.

(Art Direction courtesy of Sophia Malcoyanni)