Raising Cane’s Chicken Fingers asked us to “beef” up *ehem* their social media presence.

Problem: How can Raising Cane’s stand out amongst fast-food giants in the social sector?

Solution: Millennials and Gen Z love a good viral challenge.

It all began with this idea:

People love to show off their dance moves. So we launched a nation-wide Chicken Dance-Off Challenge.

One thing was certain, things were about to get weird.

Instagram Posts

Cane’s crowned a winner and showered them with free food and fresh merch.

Fresh Merch